An industrial identity and bilingual product platform for Jordan's premium wholesale steel supplier. Built to read the way the company operates: precise, heavy-duty, and dependable.
Safarin Steel supplies blacksmiths, contractors, and large-scale industrial projects across Jordan with wholesale steel. The company needed a digital presence that matched its physical scale, spoke to both English and Arabic buyers, and turned "get a quote" into an instant action rather than a phone chase.
What we built
Industrial identity system. A dark, engineered palette and confident typography around the company's three words: precision, strength, trust.
Six-line product catalog. Hollow sections, sheets, plates, rods, angles, and beams, organized for wholesale buyers with a downloadable catalogue.
Bilingual by design. English and Arabic presentation reflecting how the Jordanian market actually buys.
Trust architecture. A partner carousel of 30+ local companies, quality pillars, and direct quote and WhatsApp actions on every screen.
Why it works
In materials supply, buyers choose on confidence. The company's own line, "We don't just supply materials. We deliver confidence," became the structural idea of the site: proof first, partners visible, and a quote always one tap away.
In the client's words
"Keyframe understood our business, not just our brand. The site and identity finally match the company we are. We are proud to show it to our clients."
Abdulraheem Ghazal | CEO, Safarin Steel
Bilingual builds like this are core to how we work across Jordan and the GCC. See how we approach it on the brand and identity service page.
An industrial identity system and a bilingual English and Arabic web platform: a six-line product catalog, downloadable catalogue, a 30+ partner trust carousel, and quote plus WhatsApp actions on every screen.
Why bilingual English and Arabic?+
Jordan's wholesale steel market buys in both languages. Arabic was designed alongside English from day one rather than translated after, which is how Keyframe approaches every bilingual build.
What makes an industrial B2B site different?+
B2B buyers choose on confidence. The site leads with proof: visible partners, quality pillars, and a quote always one tap away, structured around the company's line, delivering confidence rather than just materials.
00:00:59 / Next frame
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