Selected work
Identity systems from the lab, from foil and deboss to architectural signage.
The Unboxing
Everything the frame needs
What is included in every brand and identity engagement, scoped fixed-price before we start.
01
Brand strategy
Positioning, audience, and the story the brand needs to tell.
02
Naming and verbal identity
Names, taglines, and tone of voice that survive translation.
03
Logo system
A mark that works at 16 pixels and on a building.
04
Visual language
Color, typography, motion, and art direction as one system.
05
Bilingual identity
Arabic and Latin lockups designed together, not adapted after.
06
Guidelines and assets
A living brand book plus every file the team will ever ask for.
From brief to launch
Four stages, no mystery. You see progress every week and approve every keyframe.
STEP 01
Immerse
Stakeholder interviews, market review, and competitor teardown.
STEP 02
Position
One sentence the brand can own. Everything else follows from it.
STEP 03
Design
Identity concepts presented in real contexts, not empty slides.
STEP 04
Systemize
Guidelines, templates, and rollout support across every touchpoint.
Amman . Dubai . Riyadh . Doha . New York
We build brands that hold together from Amman to New York. For GCC clients that means true bilingual identity: Arabic wordmarks drawn with the same care as the Latin, not auto-translated afterthoughts. For US clients it means a distinctive system that cuts through a crowded market.
Frequently asked
Straight answers. More in our Insights and FAQ.
How long does a full identity take?+
Typically 4 to 8 weeks: strategy first, then design, then the system. Naming adds one to two weeks up front.
Do you design Arabic logos?+
Yes. Bilingual lockups are a core part of our identity work; Arabic and Latin marks are designed together as one system.
What if we only need a refresh?+
We offer a focused refresh track: keep the equity the brand has earned, sharpen what is dated, and systemize what is inconsistent.
00:00:59 / Next frame
Let us define your pivotal moment.
Tell us where the brand is headed. We will show you what the next frame looks like.